Our Television Channel

Visa Geeza Speaks… On Content Marketing in Hong Kong… What Metrics Should You Care About?

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. Next up, I explain what really counts in content marketing to know if it’s working or not – show me the money! More on Content Marketing in Hong Kong Setting the […]

Visa Geeza Speaks… On Content Marketing in Hong Kong… How Often Should You Publish?

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this piece, I discuss the quality vs frequency conundrum when it comes to publishing your content and the hoary old chestnut of putting stuff out there that no one is […]

Visa Geeza Speaks… On Content Marketing in Hong Kong… What Are Buyer Personas?

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. Next up, I discuss the notion of buyer personas and how we identified / understood ours to craft our distinct content propositions for both the individual and corporate immigration services markets […]

Visa Geeza Speaks… On Content Marketing in Hong Kong… How Do You Make Money Through Content Marketing?

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short piece, I discuss how making money from content marketing in Hong Kong is not what you might otherwise expect it to be from all the hooplah you hear […]

Visa Geeza Speaks… On Content Marketing in Hong Kong… What is Content Marketing?

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short piece, I discuss the practice of content marketing in Hong Kong as Martyn and I have defined and implemented this all the rage buzz word concept for our […]

Visa Geeza Speaks… On Content Marketing in Hong Kong… Setting the Scene

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short piece, I set out how Martyn and I embraced content marketing in Hong Kong determining to build an internet service capability that helps people answer questions and solve […]

Visa Geeza Interviews… Mark Sims, Founder, Go ‘N’ Live

Posted in The Hong Kong Visa Geeza, Visa Geeza TV /

The Visa Geeza Interviews are a series of 250 interviews of Hong Kong entrepreneurs undertaken between 2014 and 2019. Mark Sims, Founder, Go ‘N’ Live Our intention is to create a record of modern social history, seeking to document what is going on at our entrepreneurial grass roots during these revolutionary times as Hong Kong […]