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Visa Geeza Speaks… On Content Marketing in Hong Kong… What’s the Most Popular Type of Content?

December 22nd, 2015

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /


I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.

In this short piece, I set out how the popularity of our content, for effectiveness assessment purposes, is very much a red herring once you are committed down the path of becoming a publisher (first and foremost…)

More on Content Marketing in Hong Kong

Setting the Scene

What is Content Marketing?

Making Money Through Content Marketing

What Are Buyer Personas?

How Often Should You Publish?

What Metrics Should You Care About?

What’s the Most Popular Type of Content?

What is Content Amplification?

What’s the Best Type of Content?

What Kind of Mistakes Do People Make When Content Marketing?

What Good Content Marketing Software Do You Recommend?

Content Marketing Formula For Success

More Visa Geeza Speaks…


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The Hong Kong Visa Geeza (a.k.a Stephen Barnes) is a co-founder of the Hong Kong Visa Centre and author of the Hong Kong Visa Handbook. A law graduate of the London School of Economics, Stephen has been practicing Hong Kong immigration since 1993 and is widely acknowledged as the leading authority on business immigration matters here for the last 24 years.

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