Visa Geeza Speaks… On Content Marketing in Hong Kong… What’s the Most Popular Type of Content?
December 22nd, 2015
Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /
I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’.
In this short piece, I set out how the popularity of our content, for effectiveness assessment purposes, is very much a red herring once you are committed down the path of becoming a publisher (first and foremost…)