Content Marketing

Hong Kong Visa & Immigration Topics

Musing

Visa Geeza Speaks… On Content Marketing in Hong Kong… Recommended Infographics Software

January 4th, 2016

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this final segment I recommend the PiktoChart software for producing infographics – no design skills needed whatsoever! More on Content Marketing in Hong Kong Setting the Scene What is Content […]

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Musing

Visa Geeza Speaks… On Content Marketing in Hong Kong… Content Marketing Formula for Success

January 3rd, 2016

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this piece, I discuss the content marketing formula for success in the context of our business and in essence across the board as applicable to all kinds of enterprises, especially […]

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Musing

Visa Geeza Speaks… On Content Marketing in Hong Kong… Mistakes People Make!

December 31st, 2015

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this piece, I discuss the concept of Intelligent Content Marketing! More on Content Marketing in Hong Kong Setting the Scene What is Content Marketing? Making Money Through Content Marketing What […]

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Musing

Visa Geeza Speaks… On Content Marketing in Hong Kong… What’s the Best Type of Content?

December 30th, 2015

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short answer, I explain how video as content medium has worked for us at the Hong Kong Visa Centre and make the point that, when all is said and […]

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Musing

Visa Geeza Speaks… On Content Marketing in Hong Kong… What is Content Amplification & How Does it Work?

December 28th, 2015

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this next piece, I explain how we publish our content once on this blog, then syndicate copies of the same content across our complete content platform, thereby amplifying our material […]

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Musing

Visa Geeza Speaks… On Content Marketing in Hong Kong… What’s the Most Popular Type of Content?

December 22nd, 2015

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short piece, I set out how the popularity of our content, for effectiveness assessment purposes, is very much a red herring once you are committed down the path of […]

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Musing

Visa Geeza Speaks… On Content Marketing in Hong Kong… What Metrics Should You Care About?

December 17th, 2015

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. Next up, I explain what really counts in content marketing to know if it’s working or not – show me the money! More on Content Marketing in Hong Kong Setting the […]

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Musing

Visa Geeza Speaks… On Content Marketing in Hong Kong… How Often Should You Publish?

December 15th, 2015

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this piece, I discuss the quality vs frequency conundrum when it comes to publishing your content and the hoary old chestnut of putting stuff out there that no one is […]

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Musing

Visa Geeza Speaks… On Content Marketing in Hong Kong… What Are Buyer Personas?

December 14th, 2015

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. Next up, I discuss the notion of buyer personas and how we identified / understood ours to craft our distinct content propositions for both the individual and corporate immigration services markets […]

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Musing

Visa Geeza Speaks… On Content Marketing in Hong Kong… How Do You Make Money Through Content Marketing?

December 13th, 2015

Posted in Musing, The Hong Kong Visa Geeza, Visa Geeza TV /

I was recently invited to contribute to a Digimeet event to talk on ‘How to get more sales through content marketing in Hong Kong’. In this short piece, I discuss how making money from content marketing in Hong Kong is not what you might otherwise expect it to be from all the hooplah you hear […]

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